Hellovivid Case Study

Case Study

Vivid Commerce Website Redesign

I redesigned Vivid Commerce’s website to make it easier to use, more modern, and mobile-friendly. The new design helps visitors find information quickly and improves the overall experience.

Color & Typography

Primary

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008AFC

000000

Secondary

FFFFFF

008AFC

FFF4F4

Poppins

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About

Problem

Vivid Commerce needed a website redesign to modernize its online presence and enhance the user experience. The previous website was outdated, with poor navigation and unclear messaging, making it difficult for users to understand the company’s diverse range of products and services. Additionally, the site wasn't optimized for mobile devices and lacked a strong call to action, leading to low conversions. My goal was to clarify Vivid's value proposition, improve user engagement, and increase lead generation.

About Process

My process focused on understanding Vivid’s core business offerings and translating these into a user-centric, modern design. I emphasized clear communication, streamlined navigation, and a mobile-first approach to ensure a seamless user experience.

Project

Solution

The redesigned website effectively addressed the challenges Vivid faced. It clearly communicated the company’s diverse solutions and made it easy for users to navigate and find relevant information.

The site was optimized for mobile devices, ensuring a smooth user experience across platforms. Improved calls to action led to higher engagement and better conversion rates. Overall, the website now provides a more intuitive, visually appealing, and functional experience for both potential clients and business owners.

Research

Competitor Research
User Research
Define Problem
Design Approach

UX Design

Layouts
Site Map
Information Architecture
Low Fidelity Design

UI Design

Design System
Illustration System
High Fidelity Design
Testing